Khotin Maksym
WIY Brand Guidelines
Brand & Logo
WIY Brand Guidelines
Brand & Logo
A comprehensive visual system was developed to ensure consistent brand application across print, web, and digital materials. The existing logo served as the foundation, with a new variation featuring a geometric shape for effective use on complex backgrounds. Additionally, two unique patterns were created from scratch, enhancing the brand’s individuality and making its visual style instantly recognizable.
The guidelines cover logo usage rules, color palette, typography, patterns, and practical examples for print, web, and digital formats. They serve as a single source of visual standards for WIY, streamlining the team’s workflow and ensuring brand consistency across all communication channels.
ROLE
Brand Designer
DURATION
March 2025 - June 2025
TOOLS
Figma
Adobe Photoshop
/
Illustrator
